New into Windows 7 deployments are you?
To learn about the core deployment tools and Windows 7 setup changes, consider downloading Deploying Windows 7 Essential Guidance, a free ebook from Microsoft Press and Microsoft TechNet.
The 412 pages long ebook is written by Mitch Tulloch, Tony Northrup, Jerry Honeycutt, Ed Wilson, and the Windows 7 Team at Microsoft. It is divided in two main parts, Part 1 - Content from the Windows 7 Resource Kit, Part 2 - Content from Microsoft TechNet Magazine.
Another useful reading for in-depth information about the underlying setup infrastructure is:
Understanding Component-Based Servicing